Textile and engineering exporters welcome the Market Access Support (MAS) Intervention under the Export Promotion Mission, anticipating it will help them explore new markets and diversify their presence. This initiative is seen as particularly beneficial for MSMEs and first-time exporters, offering financial and institutional support for trade fairs, buyer-seller meets, and trade delegations. The intervention arrives as India finalizes trade agreements, aiming to boost exports in a challenging year for the sector.