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Data and Branding Combined Drive Sustainable Business Growth, Says Daluci CEO

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Data and Branding Combined Drive Sustainable Business Growth, Says Daluci CEO

Analysed 20 Jul 2026·2 sources analysed·India·Business
Data and Branding Combined Drive Sustainable Business Growth, Says Daluci CEOPreviousNext

Businesses today leverage data to gain precise insights into consumer behavior, optimizing advertising and measuring performance in real time. However, Deepankar Dey, CEO of Daluci, emphasizes that sustainable growth arises from combining data with strong branding, which shapes customer perception beyond metrics. As competition intensifies with widespread access to similar technologies, companies must build trusted brands through consistent customer experiences to maintain long-term success.

Sentiment
75%
TBN's observations

First-hand measurement across 2 sources

We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 34/100.

Outlets measured: news18, thetribune. See how each one headlined and framed the same story in the source comparison below.

AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 20 Jul 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Sentiment — Positive (75/100)

Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.

Coverage timeline

thetribune broke this story on 20 Jul, 10:20 am. Other outlets followed.

20 Jul, 10:20 am2 sources · 11 min20 Jul, 10:31 am
  1. 1
AI analysis by the TBN Bias Engine · beat methodology byMrunal Wange· Business & Economy Editor· editorial standards byOjas Kale
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thetribune20 Jul, 10:20 am
How Data and Branding Together Create Sustainable Growth - The Tribune
  • 2
    news1820 Jul, 10:31 am
    How Data and Branding Together Create Sustainable Growth
  • Who's involved

    Institutions and figures named across source coverage.

    Corporate
    DaluciFlipkart

    Story context

    Category
    Business
    Location
    India
    Sources analysed
    2
    Last analysed
    20 Jul 2026
    Key entities
    IndiaDipankar DeAdvertisingDecision-makingDigital economyReal-time computingAnalyticsCustomer relationship managementConsumer behaviourChief executive officerPerformance indicatorNew Delhi