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Assam's Pu'er-Style Tea Sells for Rs 12,000 per Kg at Guwahati Auction

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Assam's Pu'er-Style Tea Sells for Rs 12,000 per Kg at Guwahati Auction

Analysed 26 Sept 2026·2 sources analysed·Pu'er City, China·Business
Assam's Pu'er-Style Tea Sells for Rs 12,000 per Kg at Guwahati AuctionPreviousNext

Assam's Gauripur Tea Industry sold a Pu'er-style tea at Rs 12,000 per kg at the Guwahati Tea Auction Centre, marking a new milestone for the state's speciality tea sector. This Sheng-style tea, adapted from traditional Chinese Pu'er using Assam's native tea variety, reflects efforts to diversify beyond conventional black and green teas. The 5 kg lot was purchased by Assam Tea Traders, and the sale may encourage public auctions of traditional Phalap tea, with subsidies supporting speciality tea production in Assam.

Sentiment
75%
TBN's observations

First-hand measurement across 2 sources

We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 40/100.

Outlets measured: economictimes, northeastnow. See how each one headlined and framed the same story in the source comparison below.

AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 26 Sept 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Sentiment — Positive (75/100)

Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.

Coverage timeline

northeastnow broke this story on 26 Sept, 03:11 am. Other outlets followed.

26 Sept, 03:11 am2 sources · 5 h26 Sept, 07:58 am
  1. 1
AI analysis by the TBN Bias Engine · beat methodology byMrunal Wange· Business & Economy Editor· editorial standards byOjas Kale
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northeastnow26 Sept, 03:11 am
Assam-made Pu'er-style tea fetches Rs 12,000 kg at Guwahati auction
  • 2
    economictimes26 Sept, 07:58 am
    Assam's Pu'er tea fetches Rs 12,000 per kg at Guwahati tea auction
  • Who's involved

    Institutions and figures named across source coverage.

    Government
    Government of Assam
    Corporate
    J. Thomas Company Private LimitedGauripur Tea IndustryNorth Eastern Tea AssociationAssam Tea Traders

    Story context

    Category
    Business
    Location
    Pu'er City, China
    Sources analysed
    2
    Last analysed
    26 Sept 2026
    Key entities
    TeaIndian rupeeGuwahatiGauripur, IndiaAssam teaPu'er CityAssamCamellia sinensisYunnanChinaGolaghat districtGreen tea