Coca-Cola India Launches ICC Trophy Viewing and Coke Studio Bharat LIVE Events

Coca-Cola India recently launched two major initiatives celebrating Indian culture and sports. Thums Up, a Coca-Cola brand, is showcasing the ICC T20 Men's World Cup Trophy at major airports in Ahmedabad, Delhi, and Mumbai from January 15-17, offering fans immersive experiences. Separately, Coke Studio Bharat LIVE debuted in Delhi and Guwahati, bringing the music platform from screen to stage with live performances that highlight India's diverse musical heritage and foster community engagement.