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ITC Raises Prices of Classic Connect and Gold Flake Super Star Cigarettes

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ITC Raises Prices of Classic Connect and Gold Flake Super Star Cigarettes

Analysed 16 Sept 2026·4 sources analysed·India·Business
ITC Raises Prices of Classic Connect and Gold Flake Super Star CigarettesPreviousNext

ITC Ltd has increased prices for select cigarette brands, including Classic Connect and Gold Flake Super Star, following changes to tobacco taxation earlier this year. The Classic Connect 20-cigarette pack now costs Rs 428, up 9.74% from Rs 390, while the Gold Flake Super Star 10-cigarette pack rose 12.66% to Rs 89. These hikes reflect higher excise duties and GST rates introduced from February 1, 2026, which have led manufacturers to adjust retail prices multiple times this year. The revised prices are entering the distribution chain, potentially affecting consumer demand.

Sentiment
49%
TBN's observations

First-hand measurement across 4 sources

We measured how 4 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (49/100). Lens Score 41/100.

Outlets measured: moneycontrol, oneindia, news18, timesnow. See how each one headlined and framed the same story in the source comparison below.

AI analysis of 4 sources · Published under editorial oversight by The Balanced News
Analysed 16 Sept 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Sentiment — Neutral (49/100)

Sentiment was consistent across outlets (48–50/100), indicating broadly factual reporting rather than editorialising.

Coverage timeline

timesnow broke this story on 16 Sept, 08:48 am. Other outlets followed.

16 Sept, 08:48 am4 sources · 4 h16 Sept, 12:59 pm
AI analysis by the TBN Bias Engine · beat methodology byMrunal Wange· Business & Economy Editor· editorial standards byOjas Kale
← Previous
PhonePe CEO Defends Company Status and MDR Amid Political and Industry Criticism
Next →
28 BLACK to Showcase Beverage Portfolio at India Food Forum 2026 in Mumbai
  1. 1
    timesnow16 Sept, 08:48 am
    Cigarettes Get Costlier: ITC Hikes Gold Flake, Classic Prices Again; Some Up 40 In 2026
  2. 2
    news1816 Sept, 11:19 am
    ITC Revises Prices Of Cigarette Brands: Classic Connect, Gold Flake Super Star Get Costlier
  3. 3
    oneindia16 Sept, 12:38 pm
    Cigarette Prices Hike: ITC Raises Prices Of Gold Flake Super Star, Classic Connect
  4. 4
    moneycontrol16 Sept, 12:59 pm
    ITC cigarette prices hiked: Classic Connect, Gold Flake Super Star get costlier- Moneycontrol.com

Who's involved

Institutions and figures named across source coverage.

Government
Central Board of Indirect Taxes and Customs
Corporate
ITC LimitedIndian Tobacco Company Ltd.

Story context

Category
Business
Location
India
Sources analysed
4
Last analysed
16 Sept 2026
Key entities
Gold FlakeITC EntertainmentCigaretteIndian rupeeTobaccoTaxGoods and Services Tax (India)List of tobacco productsExciseNDTVDemandTax incidence