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ITC Raises Prices of Classic Connect and Gold Flake Super Star Cigarettes Again

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ITC Raises Prices of Classic Connect and Gold Flake Super Star Cigarettes Again

Analysed 17 Sept 2026·7 sources analysed·Mumbai, India·Business
ITC Raises Prices of Classic Connect and Gold Flake Super Star Cigarettes AgainPreviousNext

ITC Ltd has increased prices for select cigarette brands, including Classic Connect and Gold Flake Super Star, following changes in tobacco taxation effective February 1, 2026. The 20-cigarette pack of Classic Connect now costs Rs 428, up 9.74% from Rs 390, while the 10-cigarette pack of Gold Flake Super Star rose 12.66% to Rs 89 from Rs 79. These hikes reflect higher GST rates and additional excise duties, with manufacturers passing increased tax costs to consumers. Revised prices have begun reaching retail outlets.

Sentiment
49%
TBN's observations

First-hand measurement across 7 sources

We measured how 7 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (49/100). Lens Score 41/100.

Outlets measured: english, freepressjournal, mint, moneycontrol, oneindia, news18, timesnow. See how each one headlined and framed the same story in the source comparison below.

AI analysis of 7 sources · Published under editorial oversight by The Balanced News
Analysed 17 Sept 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Sentiment — Neutral (49/100)

Sentiment was consistent across outlets (48–50/100), indicating broadly factual reporting rather than editorialising.

Coverage timeline

timesnow broke this story on 16 Sept, 08:48 am. Other outlets followed.

16 Sept, 08:48 am7 sources · 23 h17 Sept, 07:40 am
AI analysis by the TBN Bias Engine · beat methodology byMrunal Wange· Business & Economy Editor· editorial standards byOjas Kale
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  1. 1
    timesnow16 Sept, 08:48 am
    Cigarettes Get Costlier: ITC Hikes Gold Flake, Classic Prices Again; Some Up 40 In 2026
  2. 2
    news1816 Sept, 11:19 am
    ITC Revises Prices Of Cigarette Brands: Classic Connect, Gold Flake Super Star Get Costlier
  3. 3
    oneindia16 Sept, 12:38 pm
    Cigarette Prices Hike: ITC Raises Prices Of Gold Flake Super Star, Classic Connect
  4. 4
    moneycontrol16 Sept, 12:59 pm
    ITC cigarette prices hiked: Classic Connect, Gold Flake Super Star get costlier- Moneycontrol.com
  5. 5
    mint16 Sept, 05:30 pm
    Classic Connect, Gold Flake Super Star now more expensive: ITC hikes cigarette prices again Today News
  6. 6
    freepressjournal17 Sept, 06:23 am
    Classic Connect, Gold Flake Super Star Turn Costlier Again, Here's How Much Smokers Will Now Have To Pay
  7. 7
    english17 Sept, 07:40 am
    Gold Flake Super Star, Classic Connect Get Costlier As ITC Hikes Cigarette Prices Again

Who's involved

Institutions and figures named across source coverage.

Government
Central Board of Indirect Taxes and Customs
Corporate
ITC LimitedIndian Tobacco Company Ltd.

Story context

Category
Business
Location
Mumbai, India
Sources analysed
7
Last analysed
17 Sept 2026
Key entities
Gold FlakeCigaretteIndian rupeeTobaccoGoods and Services Tax (India)ExciseITC EntertainmentTaxList of tobacco productsNDTVTax incidenceSmoking