
PepsiCo India has appointed Saiyaara stars Ahaan Panday and Aneet Padda as new brand ambassadors to strengthen its appeal among Gen Z consumers ahead of the summer season. This move aligns with PepsiCo's ongoing strategy of associating with youth culture and pop icons, following previous collaborations with celebrities like Ranveer Singh, Ranbir Kapoor, and Virat Kohli. The company highlights the duo's chemistry and popularity as reflective of a generation engaging actively with contemporary culture.
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