Quick Commerce Platforms Drop 10-Minute Delivery Promise After Government Intervention

India's quick commerce platforms Blinkit, Zepto, Swiggy Instamart, and others have dropped their '10-minute delivery' promises following intervention by Union Labour Minister Mansukh Mandaviya. The move responds to gig workers' nationwide strikes highlighting safety risks and pressure from ultra-fast delivery targets. While companies have revised branding to remove fixed time guarantees, estimated delivery times based on proximity and logistics remain. Worker unions welcome the change but call for permanent mechanisms to ensure safer, fairer working conditions amid ongoing concerns about pay and incentives.