Quick Commerce Platforms Remove '10-Minute Delivery' Claims After Government Directive

Following government intervention led by Union Labour Minister Mansukh Mandaviya, major quick commerce platforms including Blinkit, Zepto, and Swiggy have removed '10-minute delivery' claims from their branding to address concerns over delivery workers' safety and well-being. The move follows nationwide strikes by gig workers demanding safer working conditions. While companies emphasize no change in delivery operations, worker groups and experts highlight ongoing pressures from app-based incentives and call for permanent dialogue mechanisms to improve gig workers' rights and safety.