Haidilao Enhances Global Loyalty Program with Infobip's Data-Driven Personalization
Haidilao, the world's largest hot pot chain with over 1,000 restaurants globally, has enhanced its customer loyalty program using Infobip's AI-driven cloud communications platform. By centralizing customer data and adopting a personalized, behavior-triggered engagement model, Haidilao achieved significant improvements in email metrics, including a 2.72x higher click-through rate and a 2.14x higher open rate within six months. This data-led approach supports Haidilao's focus on tailored customer experiences across diverse regions.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (85/100). Lens Score 33/100.
Outlets measured: thetribune, thehindu. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (85–85/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thehindu broke this story on 2 Sept, 02:08 am. Other outlets followed.
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