Memes are increasingly influencing apparel trends in India, transforming viral internet humor into wearable fashion. Phrases and jokes from popular meme pages, often reflecting relatable daily life and pop culture, are being printed on t-shirts and hoodies. This trend appeals to younger consumers seeking to express their online identity and connect with shared cultural moments, creating a sense of community through recognizable designs. The commercial success stems from the authenticity and creator-led nature of meme merchandise.