PhonePe Expands Digital Payment Data into Hyperlocal Market Intelligence with PulsePro
PhonePe's PulsePro platform builds on its Pulse data service to provide hyperlocal market intelligence using transaction data from 700 million consumers and 50 million merchants. Launched in 2021, Pulse offers district-level insights into India's digital payments economy, tracking trends in consumer spending and merchant activity. PulsePro refines this data into granular, 250m x 250m grid-level insights for sectors like FMCG and retail, emphasizing actual purchase behavior over surveys while maintaining privacy safeguards. The platform aids brands and policymakers in understanding evolving market dynamics across diverse regions.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 38/100.
Outlets measured: economictimes, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 4 Sept, 07:23 am. Other outlets followed.