Lickicious Raises Rs 19 Crore to Expand Pet Food Business and Revenue
Lickicious, a pet food startup operated by Nuvexo Wellness, has raised Rs 19 crore through equity and institutional debt led by Prath Ventures to expand operations. The company plans to develop a 60,000 sq ft manufacturing and distribution facility to increase production capacity and improve quality control. It aims to scale annual revenue to Rs 100 crore and broaden its product range for dogs and cats across multiple sales channels. Founded in 2024, Lickicious targets becoming one of India's top three pet food companies within a decade amid growing demand in the pet care market.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 44/100.
Outlets measured: economictimes, inc42media. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
inc42media broke this story on 7 Sept, 08:07 am. Other outlets followed.
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