Sony Forms Joint Venture with TCL to Manage Bravia TV Business Globally

Sony Corporation is restructuring its home entertainment business by forming a joint venture with Chinese company TCL Electronics, which will hold a 51% majority stake while Sony retains 49%. The new entity, expected to begin operations in April 2027, will manage product development, manufacturing, sales, and customer service globally for televisions and home audio equipment. The Bravia brand will continue under this partnership, combining Sony's audio-visual technology with TCL's manufacturing and supply chain strengths. The deal aims to enhance competitiveness amid tightening margins and growing global competition in the TV market.