Kerala Forest Development Corporation to Launch 'Athma' Brand of Tea and Coffee
The Kerala Forest Development Corporation (KFDC) will launch a new brand of tea and coffee called 'Athma' (also spelled 'Atma') sourced from its own plantations. The products, including tea from Mananthavady and coffee from Nelliyampathy, Munnar, and Gavi, will be available from September under this new brand alongside the existing Vanopahar brand. The brand name was chosen after public suggestions and expert consultations. This marks KFDC's first entry into the tea market, complementing its existing unblended coffee sales.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (51/100). Lens Score 38/100.
Outlets measured: thehindu, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–52/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 9 Aug, 01:16 pm. Other outlets followed.
- 1