Credit Card Issuers Promote EMI Loans to Offset Decline in Revolving Balances
Credit card issuers in India are increasingly promoting EMI-based loans, merchant offers, and fee-driven products to offset slower growth in interest-bearing receivables from traditional revolving balances. With fewer customers carrying month-to-month balances, issuers are converting purchases into EMIs and expanding personal loan-on-card options to enhance revenue. Improved consumer repayment awareness and digital reminders have reduced accidental revolving, making EMI conversions a key strategy to build credit card receivables amid changing usage patterns.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (52/100). Lens Score 44/100.
Outlets measured: economictimes, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (52–52/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 22 Sept, 07:00 pm. Other outlets followed.
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