Memory Chip Shortage Drives Expected Price Increases in Smartphones, TVs, and Laptops

Consumer electronics prices, including smartphones, TVs, and laptops, are expected to rise by 4-8% in the coming months due to a global memory chip shortage and increased demand driven by AI and high-performance computing. Memory prices surged 50% last quarter and may continue rising through mid-2026. Manufacturers like Vivo and Nothing have already increased handset prices, while others reduce discounts. Analysts warn that elevated memory costs and supply chain challenges could lead to sustained price hikes and potential specification reductions in devices.