Phitku Launches Mouth Paste Applying 'Eliminate. Don't Mask.' Philosophy to Oral Care
Phitku, a personal care brand known for addressing body odour at its source, has launched Phitku Mouth Paste, expanding into oral care. The product applies the brand's 'Eliminate. Don't Mask.' philosophy to breath odour by targeting the whole mouth, including teeth, gums, and tongue. Key ingredients include Phitkari (Potassium Alum), Red Banana Powder, Neem, and Clove, which collectively support bacterial control, oral hygiene, and a balanced oral environment. The formulation challenges traditional teeth-focused oral care by emphasizing comprehensive freshness and odour control.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 33/100.
Outlets measured: thetribune, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 27 Aug, 08:09 am. Other outlets followed.