Traditional Attar Making Endures in Old Delhi and Kannauj Amid Seasonal Challenges
Gulab Singh Johri Mal, a 210-year-old perfumery in Old Delhi, continues the traditional art of attar making using the Deg-Bhapka hydro-distillation method, passed down through seven generations. Meanwhile, Kannauj, known as India's perfume capital, experiences a seasonal lull in fragrance production due to monsoon conditions affecting flower distillation. Despite this, the centuries-old Deg-Bhapka technique remains central to perfumery in Kannauj, with a new generation of perfumers embracing modern marketing to revive the craft.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (65/100). Lens Score 31/100.
Outlets measured: indianexpress, indianexpress. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (55–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
indianexpress broke this story on 25 Oct, 03:01 am. Other outlets followed.