Ekaya Banaras Founder Incurs Rs 40 Lakh Cost Due to Uncancelled Billboard Campaign
Palak Shah, founder of luxury textile brand Ekaya Banaras, shared that an oversight early in her career led to a Rs 40 lakh expense. In 2012-2013, at age 21, she rented a costly billboard near Delhi's DLF Emporio to promote her brand despite not having a store there. However, she forgot to cancel the campaign, causing the advertisement to run for months and accumulate a large unpaid bill. Shah only realized the mistake after seeing the billboard still displayed and consulting her accountant.