Uttar Pradesh Develops PM Unity Malls to Promote Local Handicrafts and ODOP Products

The Uttar Pradesh government is developing PM Unity Malls in Agra, Varanasi, and Lucknow to promote local handicrafts and traditional products from 75 districts. These malls aim to provide a permanent platform for marketing ODOP and GI-tagged products nationally and internationally, supporting artisans, women, and youth. The Agra mall, costing about ₹128.85 crore, is under construction in Shilpgram, while the Varanasi mall is being built in Ganganagar Colony. The initiative seeks to revive declining traditional industries and strengthen local livelihoods.