SiXiT Appoints Arshdeep Singh as Brand Ambassador, Targets Rs 300 Crore Revenue

SiXiT, a rapidly growing cricket brand based in Madurai, has appointed India’s leading T20I wicket-taker Arshdeep Singh as its brand ambassador to strengthen its presence in cricket equipment, footwear, and apparel. The company aims to achieve Rs 300 crore in revenue over the next three years through product expansion, increased distribution across over 50,000 retail outlets, and engagement with grassroots cricket communities. SiXiT emphasizes its connection to grassroots cricket culture and plans integrated marketing campaigns nationwide.