Emami Targets 25% Turnover from New-Age Brands by Fiscal Year 2030
Emami plans to increase the contribution of its new-age brands and strategic investments to about 25% of its consolidated turnover by fiscal year 2030, up from around 6% currently. The company aims to drive growth through premiumising legacy brands, expanding digital capabilities, and acquiring digital-first, founder-led consumer brands like Vedix and SkinKraft. Digital channels now account for a significant share of domestic revenue, reflecting Emami's focus on evolving consumer preferences and leveraging e-commerce and AI technologies.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (72/100). Lens Score 38/100.
Outlets measured: economictimes, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (68–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 30 Jul, 03:46 pm. Other outlets followed.
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