Digital Gold Purchases Rise 83% to Rs 2,590 Crore in September in India
Digital gold purchases in India surged 83% year-on-year to Rs 2,590 crore in September, with volumes reaching 1.7 tonnes, 18% above the long-term monthly average, according to the World Gold Council. From January to September, purchases rose 76% to 16.3 tonnes. Digital gold enables small online investments backed by physical metal, offering convenience over traditional jewellery. However, regulatory concerns persist as SEBI does not oversee these products, prompting the industry to develop a self-regulatory framework for transparency and consumer protection.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (65/100). Lens Score 45/100.
Outlets measured: economictimes, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (62–68/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 26 Oct, 07:09 pm. Other outlets followed.
- 1