Amazon India Expands Zero-Referral Fees to Over 12.5 Crore Products from March

Amazon India is expanding its zero-referral fee policy to cover over 12.5 crore products priced between Rs 300 and Rs 1,000 across 1,800 categories, effective March 16. This builds on a previous waiver for items under Rs 300 introduced in April 2025. Additionally, Easy Ship fees for products below Rs 300 will be reduced by over 20%. Amazon aims to support small and emerging sellers, especially in Tier-II and Tier-III cities, by lowering selling and logistics costs, encouraging growth in everyday consumables and small-ticket items.