Brokerage firms have identified ten stocks across banking, finance, auto, and consumer sectors with potential upside, some up to 54%. Analysts from JP Morgan, Morgan Stanley, and Motilal Oswal have updated their outlooks based on Q3 results and market conditions. Morgan Stanley maintains an 'Overweight' rating on JSW Steel, citing benefits from a new duty barrier. Motilal Oswal downgraded ITC to 'Neutral' with a target price of Rs 400, following a recent increase in cigarette taxes.