Swiggy's 99 Store Accounts for One in Seven Food Orders After One Year
Swiggy's '99 Store,' launched a year ago, now accounts for one in every seven food orders on its platform. The curated in-app offering targets value-conscious customers and has expanded to over 500 cities with more than 180,000 restaurant partners. Monthly orders have grown 2.4 times, with popular items including bowls, thalis, South Indian breakfast, burgers, pizzas, beverages, and snacks. Swiggy plans to further expand its partner network and product variety to meet growing demand across India's Tier-I to Tier-III cities.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 33/100.
Outlets measured: economictimes, news18, businessstandard. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
businessstandard broke this story on 13 Aug, 10:58 am. Other outlets followed.