Twimbit, Nasscom, and Kyndryl Expand India's CX Benchmark to 500 Companies in 2026
Twimbit, Nasscom, and Kyndryl have launched The State of CX India 2026, expanding their customer experience benchmarking study to 500 companies across India. Building on the 2025 study that scored India's CX at 3.17 out of 5, the 2026 edition aims to assess improvements and ongoing challenges in digital, employee, brand, and service experiences. Telecom, e-commerce, and logistics sectors led in CX scores, while healthcare and retail lagged behind, highlighting varied progress across industries.
First-hand measurement across 4 sources
We measured how 4 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (52/100). Lens Score 35/100.
Outlets measured: businessstandard, thetribune, thehindu, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–55/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 29 Sept, 06:33 am. Other outlets followed.