Delhi Beer Sales Rise Nearly 10% in May as National Brands Regain Market Share
Beer sales in Delhi rose nearly 10% in May 2025 compared to the previous year, driven by the return of popular national brands to retail shelves. These brands' market share increased to 54%, up from 38% in 2024, while lesser-known and imported brands from Nepal and Bhutan declined to 46%. The excise department has been monitoring brand-pushing concerns through surprise inspections. Draught beer sales remain concentrated in restaurants and clubs, with May and June marking peak consumption due to rising temperatures.