Kerala's Kudumbashree Records Rs 44.89 Crore Turnover from Onam Sales
Kerala's Kudumbashree, an all-women poverty eradication network, achieved a turnover of Rs 44.89 crore through Onam marketing initiatives from August 20 to 25. Revenue sources included Rs 27.01 crore from marketing fairs, Rs 2.64 crore from Onam feasts, Rs 5.17 crore from Onam kit sales, and Rs 10.07 crore from flowers and vegetables. Participation involved over 43,000 micro-enterprise units and 27,500 farmer groups. The turnover increased by Rs 4.45 crore compared to last year, supported by expanded e-commerce sales via the Pocketmart app.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (72/100). Lens Score 33/100.
Outlets measured: theprint, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (68–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 2 Sept, 04:02 am. Other outlets followed.
- 1news182 Sept, 04:02 amKeralam's all-women network clocks Rs 44.89 cr turnover through Onam sales
- 2theprint2 Sept, 03:55 pmKeralam's all-women network clocks Rs 44.89 cr turnover through Onam sales
Story context
- Category
- Business
- Location
- Alappuzha, India
- Sources analysed
- 2
- Last analysed
- 2 Sept 2026
- Key entities
- OnamCroreIndian rupeeMarketingRevenueRiceVegetableAlappuzhaPress Trust of IndiaE-commerceMicro-enterprisePoverty