Amazon's stock (AMZN) has seen a significant surge since its 1997 IPO, becoming a major player in e-commerce and technology. Analysts project potential stock values by 2030, with a bull scenario suggesting a rise to $431 per share based on AWS expansion, e-commerce growth, and advertising revenue. Conversely, a bear scenario forecasts a drop to $77 per share due to increased competition, unprofitable ventures, and high-risk investments impacting operating profits and investor valuation.