Kriti Sanon Becomes Investor and Brand Ambassador for Jewellery Brand GIVA
GIVA, an Indian fine jewellery brand founded in 2019, announced actor Kriti Sanon as its brand ambassador and strategic investor. This partnership extends beyond endorsements to include brand-building, collection design, and consumer engagement. GIVA targets young consumers who view jewellery as everyday self-expression. The brand operates over 300 stores across India and Sri Lanka and recently raised ₹530 crore in Series C funding to support its growth in silver, gold, and lab-grown diamond jewellery segments.