India's Beauty and Personal Care Market Projected to Reach $39 Billion by 2030
India's beauty and personal care market, currently valued at around USD 27 billion, is projected to reach USD 39 billion by 2030, driven by changing consumer behavior and increased daily use. Flipkart reports a 50% year-on-year growth in its beauty category, with Gen Z accounting for nearly 60% of purchases. Growth is fueled by non-metro and Tier 2/3 city consumers, who contribute significantly to searches and sales. Premium beauty, men's grooming, and science-backed skincare are key growth segments.