India's Beauty and Personal Care Market Projected to Reach $39 Billion by 2030
India's beauty and personal care market, currently valued at around USD 27 billion, is projected to reach USD 39 billion by 2030, driven by changing consumer behavior, according to Flipkart's GlamUp Annual Beauty Trends Report 2026. The market shift reflects beauty becoming a daily essential for self-care and identity, with Gen Z consumers and non-metro regions significantly contributing to growth. Flipkart reported a 1.5x year-on-year increase in Gross Merchandise Value and noted that consumers purchase 12 beauty products every second on its platform.