T20 World Cup Victory Drives Surge in Jersey Sales and Food Delivery Orders

India's victory in the Men's T20 World Cup final at Ahmedabad's Narendra Modi Stadium sparked significant consumer activity across merchandise, food delivery, and quick commerce platforms. Sales of India jerseys, especially from Adidas, doubled compared to the previous tournament, with spikes during key matches like India vs Pakistan and India vs England. Food delivery and quick commerce apps reported order increases up to 60%, driven by match-related promotions and party essentials. The India vs England semi-final was the most streamed live cricket event globally, reflecting widespread fan engagement.