Eveready Launches India's First Portable Liquid Mosquito Vaporiser
Eveready Industries India Ltd. has launched the Eveready ULTIMA Liquid Vaporiser, India's first portable liquid mosquito vaporiser. This product aims to provide flexible mosquito protection without the need for a fixed plug point, addressing the limitations of conventional vaporisers. The launch aligns with Eveready's diversification strategy, leveraging its expertise in portable power to meet evolving consumer needs. The Indian household insecticide market is valued at over Rs 5,000 crore, with liquid vaporisers showing significant growth.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 33/100.
Outlets measured: businessstandard, thetribune, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 9 Oct, 08:41 am. Other outlets followed.