THE MEN THING Builds 1.2 Million Customer D2C Men's Jewellery Brand Without External Funding
THE MEN THING, founded by Rishi Modi, has grown into a direct-to-consumer men's jewellery brand with over 1.2 million customers without external funding. The brand identified a gap in the Indian market for durable, stylish, and affordable men's accessories, offering high-grade stainless steel products starting at 299 INR with a five-year warranty. Emphasizing quality and customer satisfaction, the company targets young men seeking everyday premium accessories, disrupting traditional market options.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (78/100). Lens Score 33/100.
Outlets measured: news18, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (78–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 27 Jul, 09:51 am. Other outlets followed.
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