The All India Consumer Products Distributors Federation (AICPDF) has urged India's market regulator, SEBI, to temporarily halt IPO approvals for loss-making quick-commerce and related e-commerce companies. Citing ongoing Competition Commission of India (CCI) investigations, AICPDF argues these companies often prioritize market share through subsidies over profitability, with valuations based on gross merchandise value. The federation seeks enhanced disclosures, retail investor protection, and restrictions on offer-for-sale components to safeguard the retail trade ecosystem.