Quick Commerce Firms Remove 10-Minute Delivery Promises Following Government Directive

Following a government directive, quick commerce firms Blinkit, Zepto, and Instamart have removed their 10-minute delivery promises amid concerns over rider safety and a nationwide gig workers' strike. While Blinkit now shows dark store distances on its app to indicate delivery feasibility, many delivery drivers report being unaware of these changes. Industry experts suggest the removal of the tagline will minimally affect operations, with customer demand and dark store networks continuing to drive delivery speed.