IPL 2026 Advertising Sees Mobile Shift and Revenue Growth Expectations

The 2026 IPL season is expected to see significant shifts in advertising strategies and revenues. Nearly 90% of IPL streaming in 2025 occurred via mobile, with younger audiences engaging through social media and influencer content, prompting brands like Dabur and Panasonic to adopt creative campaigns. Meanwhile, broadcaster JioStar anticipates ad revenues reaching Rs 5,000-5,200 crore, with increased rates for TV, connected TV, and mobile ads. Despite global uncertainties, advertiser interest remains strong, especially from domestic sectors.