Indian Radio Advertising Revenue Shows Strong Recovery Towards Pre-Pandemic Levels
4 hours agoBusiness
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1 SourcesMumbai, India
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Indian Radio Advertising Revenue Shows Strong Recovery Towards Pre-Pandemic Levels

India's radio advertising revenue is nearing pre-pandemic levels, reaching ₹1,819 crore in FY25, a slight decrease from FY20's ₹1,903 crore. After a sharp decline in FY21, revenues have steadily recovered, reaching ₹1,776 crore in FY24. Experts attribute this resurgence to increased advertising from tier-2 markets, local brands, and diverse advertising formats like RJ integrations and digital content, demonstrating radio's resilience against digital platforms.

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