DS Group Launches 'DS-Verse' Augmented Reality Experience for 97th Founders' Day
On its 97th Founders' Day, the Dharampal Satyapal Group (DS Group) launched 'DS-Verse,' an augmented reality experience that narrates the company's journey since 1929. Accessible via smartphone QR codes, DS-Verse uses constellations as interactive gateways to explore the Group's history, philosophy, key milestones, brands, CSR, and sustainability efforts. This browser-based WebAR experience honors the founders and highlights the Group's evolution from a small business in Chandni Chowk to a leading FMCG conglomerate committed to community impact and sustainable growth.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (78/100). Lens Score 32/100.
Outlets measured: thetribune, news18, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (78–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 25 Aug, 07:54 am. Other outlets followed.