Gajab.com Introduces Online Bargaining to India's Growing E-Commerce Market
India's retail market remains largely unorganised, with over 80% of sales occurring offline where bargaining is common. Despite being the world's third-largest online shopper market, Indian e-commerce, valued at $125 billion in 2024, has not incorporated bargaining. A new platform, Gajab.com, aims to bridge this gap by enabling online price negotiation, addressing consumers' active search for better deals that traditional e-commerce models have overlooked.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is positive (75/100). Lens Score 41/100 — moderate-to-low public interest.
Outlets analysed (first-hand measurement by TBN's Bias Engine):
- news18— balanced framing, positive sentiment
- thetribune— balanced framing, positive sentiment
AI Analysis
The articles focus on economic and consumer behavior aspects without political framing. They present perspectives on traditional retail practices and e-commerce industry trends, highlighting market data and consumer preferences. The coverage is neutral, emphasizing business innovation and market gaps without partisan viewpoints or political commentary.
The tone across the articles is generally positive and informative, highlighting a market opportunity and a new platform addressing unmet consumer needs. There is an optimistic outlook on integrating traditional bargaining into online shopping, with no evident negative or critical sentiment toward the e-commerce sector or the new initiative.
How 2 sources covered this story
Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.