Hotels are increasingly prioritizing experience-led design as a key driver for growth, moving beyond mere aesthetics to create immersive guest journeys. This shift, expected to solidify by 2025-2026, emphasizes personalized, purpose-driven hospitality where design integrates technology, sustainability, and emotional engagement. Successful establishments will craft narratives within their spaces, fostering guest satisfaction and loyalty through multi-sensory experiences that build emotional connections and encourage repeat visits.