
Anand Mahindra shared aerial videos of vibrant red chilli fields in Guntur district, Andhra Pradesh, highlighting their striking patterns visible from above during the winter harvest. He suggested the potential for developing agri-tourism around this seasonal crop, proposing ideas like balloon rides and cultural festivals to benefit local farmers. While acknowledging concerns about tourism disruption, Mahindra emphasized the opportunity to support local communities through such initiatives, linking the visuals to Holi's theme of diverse colours uniting.
Select a news story to see related coverage from other media outlets.