Indian Lab-Grown Diamond Jewellery Brands ONYA and beYon Expand Retail Presence
Lab-grown diamond jewellery is gaining prominence in India, with brands like Bengaluru-based ONYA and Titan's beYon expanding their retail presence. ONYA, founded by Himani Yadav, has grown rapidly since its 2022 launch, offering over 4,000 designs across multiple cities. Meanwhile, beYon is expanding its footprint in Mumbai's key markets with interactive stores featuring over 1,200 curated designs. Both brands emphasize modern, accessible fine jewellery tailored to evolving consumer preferences ahead of the festive season.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (77/100). Lens Score 34/100.
Outlets measured: news18, thetribune, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 14 Oct, 07:04 am. Other outlets followed.