Nike and Adidas are poised for a significant competition during the upcoming FIFA World Cup in North America. Nike, with its home market advantage and strong athlete endorsements, aims to capitalize on the tournament. Adidas, led by CEO Bjoern Gulden, seeks to enhance its position in sports-inspired fashion and performance gear. Nike's substantial North American market share and sponsorship of the US and Canadian teams provide a strategic edge, while the increasing importance of individual athlete influence further shapes the brand battle.