GI Testing of Kashmiri Handicrafts Nearly Quadruples at Srinagar Centre
The Pashmina Testing and Quality Certification Centre (PTQCC) in Srinagar has nearly quadrupled its daily Geographical Indication (GI) testing of Kashmiri handicrafts, including Pashmina, Kani, and Sozni shawls, from 40-45 tests in 2024-25 to around 170 in 2026-27. The centre aims to conduct about 42,000 tests this financial year, supported by upgraded laboratory equipment and trained staff. This effort seeks to ensure product authenticity, protect artisans, and boost buyer confidence in domestic and international markets.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 45/100.
Outlets measured: hindustantimes, thetribune, thestatesman. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (74–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thestatesman broke this story on 28 Oct, 04:11 pm. Other outlets followed.