IIM Bangalore Graduate PC Musthafa Builds Rs 681 Crore Food Business from Humble Beginnings
PC Musthafa, who grew up in a financially struggling family in Kerala's Wayanad and once dropped out of school after failing Class 6 to work as a coolie, returned to education with the help of a supportive teacher. He later graduated from NIT Calicut and IIM Bangalore. In 2005, Musthafa co-founded iD Fresh Food with his cousins, starting with a small investment. The company has since grown into a major ready-to-cook food brand, reporting Rs 681 crore in annual revenue and employing around 1,500 people.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (78/100). Lens Score 35/100.
Outlets measured: indiatoday, moneycontrol. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (78–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
moneycontrol broke this story on 24 Aug, 08:07 am. Other outlets followed.