The Coffee Bean Tea Leaf Launches 'Make It Yours' Campaign for 63rd Anniversary
The Coffee Bean Tea Leaf marks its 63rd anniversary with the 'Make It Yours' campaign, encouraging customers to personalize their coffee and tea experiences. Founded in 1963, the brand emphasizes individuality and creativity through a three-phase campaign featuring stories from loyal customers, baristas, and global artists. The initiative also engages a new generation via social media, highlighting unique flavor combinations and personal rituals that connect consumers to the brand's heritage and craft.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (78/100). Lens Score 33/100.
Outlets measured: thetribune, thehindu. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (78–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thehindu broke this story on 14 Oct, 04:54 am. Other outlets followed.
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